You may know that using a credit card online is no more of a security threat than using it anywhere else, but your visitors don’t. Help them feel secure by placing credit card security details (Verisign etc.) at the bottom of the page. If you’re affiliated with other organizations such as the Better Business Bureau etc. place those on the page too.
To paraphrase, Matt said that whilst there was no sandbox per se, the google algorithm may treat some new sites, under some circumstances, in a way that the webmaster would perceive as being sandboxed.
As per the eye tracking studies it has been found that people usually look for logos in the upper left hand side of emails. So for the maximum effect, always try to put in the left side so as to ensure maximum visibility.
What is an sitemap? It’s an .xml file that consists of a listing of all of your pages and when they were last updated. It’s really a structural map of your website.
This is a point that I always struggle with, no matter what client I am working with. You must know what you want before you design the form. A smaller number of fields on your registration form results in more prospects. However, using more fields on your form results in better qualified prospects. A visitor who is serious about what you are offering and has already moved through the buying cycle is more willing to provide additional information. Before designing your form, it’s important to outline the metrics for your campaign. Do you want more names or do you want better names? Remember, not all prospects are created equal. We actually developed separate landing pages for this campaign: a simple form for PPC and a more complex form for in-house lists.
If you are wishing to rank well in the search engines, your domain name should include the keyword you are targeting. Most one to two word domains are taken these days, so you may have to add an additional word such as blog or site to the end. Some domain name services can help you come up with a good name that includes your keyword, if the main word is taken. They provide domain name generators that will give you a handful of available names when you give it your keyword.
If you find to get your classified displayed you need guaranteed seo to add reciprocal code or banners you are not really in a classified site but a traffic or banner exchange. That is OK if you don’t mind using this type of service but if it is a pure classified site you are after skip this type of site. A discussion on traffic and banner exchanges is beyond the scope of this document.